Transparency

Cookie Policy

How we use cookies to enhance your browsing experience, improve performance, and deliver personalized content on Your Tech Compass.

Cookies are small text files stored on your device when you visit our website. They help us understand how visitors interact with our content, enabling us to offer a smoother, more efficient user experience. We are committed to respecting your privacy and providing full transparency about the data we collect.

For more information on how we handle your personal data beyond cookies, please see our Privacy Policy.

01. Essential Cookies

These cookies are strictly necessary for the website to function properly. They enable basic features like page navigation, secure areas, and user preferences. The website cannot function correctly without these cookies, and they cannot be disabled.

Name	Purpose	Duration
wpconsent_preferences	Stores your cookie consent preferences so you aren’t asked repeatedly.	30 days
FCCDCF	Stores your TCF (Transparency & Consent Framework) privacy choices and consent signals for ad personalization.	1 year
FCNEC	Supports Google’s consent mode by storing your consent state for analytics and advertising measurement.	1 year

Comment Cookies

If you leave a comment on our site, you may opt-in to saving your name, email, and website in cookies. These are purely for convenience so you don’t have to re-enter details when leaving future comments.

Name	Purpose	Duration
comment_author	Remembers your display name across sessions.	Session
comment_author_email	Remembers your email address across sessions.	Session
comment_author_url	Remembers your website URL across sessions.	Session

02. Functional Cookies

These cookies enable enhanced functionality and personalization. They are set by plugins and services integrated into our site to improve your experience.

MailPoet Newsletter

We use MailPoet to manage our newsletter. This cookie tracks whether you’ve viewed a page containing a MailPoet form or widget, helping us avoid showing duplicate signup prompts.

03. Google Tag Manager

We use Google Tag Manager to simplify the management of marketing and analytics tags without requiring code changes. GTM itself does not collect personal data, but it facilitates other tags that may.

Name	Purpose	Duration
cookiePreferences	Registers and stores cookie preferences for each user.	2 years
td	Registers statistical data on user behavior. Used for internal analytics by the site operator.	Session

04. Statistics & Analytics

These cookies collect information anonymously to help us understand how visitors use our website, which pages are most popular, and where traffic comes from. This data allows us to improve content and user experience.

Google Analytics & Ads

Google Analytics is our primary tool for tracking and analyzing website traffic. Data collected is anonymized and aggregated. The _gcl_au cookie supports conversion tracking when Google Ads and Analytics accounts are linked.

Name	Purpose	Duration
_ga	Distinguishes unique users by assigning a randomly generated client ID.	2 years
_gid	Distinguishes users for short-term session tracking.	24 hours
_gat	Throttles request rate to Google Analytics servers.	1 minute
_gac_	Contains campaign-related information. Shared with Google Ads when accounts are linked.	90 days
_gcl_au	Used by Google AdSense to store and track conversions across visits. Set when Google Ads and Analytics accounts are linked.	3 months
__utma	Identifies users and sessions (legacy GA).	2 years
__utmb	Determines new sessions/visits (legacy GA).	30 minutes
__utmc	Works with __utmb to determine if user is in a new session (legacy GA).	End of session
__utmz	Stores traffic source or campaign that directed user to site (legacy GA).	6 months
__utmv	Stores custom visitor-level variables set via _setCustomVar (legacy GA).	2 years
__utmx	Determines whether a user is included in an A/B or Multivariate test.	18 months
_gali	Used by Enhanced Link Attribution to determine which links are clicked.	30 seconds

05. Managing Your Cookies

You have full control over cookies. Most web browsers allow you to manage, block, or delete cookies through their settings. Please note that disabling essential cookies may affect the functionality of certain features on our site.

Need help? Refer to your browser’s help documentation for specific instructions on managing cookies. Common browsers include Chrome, Firefox, Safari, and Edge.