You don’t need
another content agency.
You need credible work that helps the right people understand why your company matters. We test your product and publish a labeled assessment under the YTC name, and you receive reuse rights to the published piece. You pay for the research. The verdict stays ours.
Buyers discount what companies say about themselves
Your website says you are the best. So does every competitor’s. Buyers, investors and press have learned to look for someone else’s verdict.
YTC solves this by testing your product ourselves, publishing the result under a method anyone can read, and labeling the work so no one has to guess how it came to exist.
Read a full assessment before you buy anything
The fastest way to judge our work is to read it. This is the standard a commissioned Feature is held to.
This is an example of our testing depth: seven days of hands-on testing across three businesses, with the errors we found reported in full. A commissioned Feature follows the same methodology and is labeled “Commissioned.”
Read the TAIPR reviewA published method, not a black box
Every YTC Score follows a framework we publish openly, so your buyers can see how a number was reached.
How the money and the verdict stay separate
Paid work is the reason you can trust the score, not a threat to it, because we publish exactly how it works. Read our review methodology or learn more about us. Because Oscar and Diana both edit and consult, our editorial policy also explains how we separate the two roles.
Research first. Then we make it useful.
For commissioned work, we always use the product ourselves. Every engagement begins with immersion, not a brief.
Start small. Prove the value.
No retainers and no long-term contracts. Three offers, in order.
What payment buys
When a company commissions YTC, it pays for research time, testing, and editorial production. It does not pay for a score, a verdict, or a favorable outcome. Every commissioned piece is labeled “Commissioned.” The verdict remains YTC’s. The client receives reuse rights to the published piece but does not receive approval over the score or removal of negative findings.
Independent: hands-on tested, unpaid. Commissioned: hands-on tested, paid for. Research-Based: independent desk research, not hands-on tested. Every YTC review carries one of these three labels. Read our editorial policy.
Authority Feature Scoping Audit
A private, hands-on evaluation under our published methodology, about one week. You receive a private scorecard, a prioritized gap report, and a clear go or no-go on a Commissioned Feature. Nothing is published. The fee is credited toward a Feature if you commission within 60 days.
Best for: Founders who want to know where the product stands before anything is published.
YTC Authority Feature
A single, deeply researched assessment of 3,000+ words, published on YTC with a YTC Score and labeled “Commissioned.” One to two weeks, scoped per project, with reuse rights to the published piece.
Reuse means you can share and cite the published article. It does not mean you can edit it, approve the score, or remove negative findings.
Also included: a private research brief on your market and competitors. It is desk research that reports findings, not strategy, and it is never published.
Best for: Product launches, new features, entering a new market, or building initial credibility.
Commissioned FinTech Trust Index assessments are not yet available. If you are building a fintech product, contact us to be considered for an unpaid assessment.
Authority Re-Score
A fresh hands-on assessment after your product has changed, with the published score updated to reflect what we find. The score can go up or down.
Already reviewed by us? If you have been independently reviewed and scored well, you can generate your trust badge for free to use on your site and pitch decks.
Who We Partner With
We are selective, and fit matters more than budget.
- B2B SaaS, AI, fintech or emerging-tech companies
- Founders with a real business trigger and a story worth telling
- High-growth startups preparing for Series A/B fundraising
- Companies moving upmarket / pursuing enterprise buyers
- PR agencies representing category-defining tech companies
- One-off cheap guest posts or link-building schemes
- Crypto, NFT, or speculative Web3 projects
- Companies seeking guaranteed positive coverage
- Brands looking for transactional ad placements
- Low-tier consumer gadgets or dropshipped apps
A few things you may be wondering.
Is this sponsored content?
Paid work covers the research and production of the agreed asset, and commissioned pieces are labeled as such. YTC does not sell guaranteed positive reviews, scores or verdicts, and we retain full editorial judgment. Read our exact scoring criteria in our FinTech Methodology and AI & Apps Methodology. For how paid work is labeled and how we separate editing from consulting, read our editorial policy.
Do we have to buy a retainer?
No. There are no retainers or long-term contracts. Most partners start with a Scoping Audit, then decide whether to commission a Feature. Pricing for all three offers is on our rate card.
What makes this different from hiring a writer?
The starting point is not a keyword list. We look for a meaningful market question, research it, use the product, and build an asset around the evidence. It’s closer to an analyst briefing than a blog post.
Can we use the work elsewhere?
Yes, within limits. You receive reuse rights to the published piece. Reuse means you can share and cite the published article. It does not mean you can edit it, approve the score, or remove negative findings. The private research brief is for your internal use and is not covered by reuse rights.
What if the product has real flaws?
We say so. The score reflects what we find. If you disagree with the final verdict, you can withdraw the piece before publication, or publish it as-is with your response attached. The score is never negotiated.
What if we don’t know what to commission?
That’s fine. Tell us what is changing in the business and what audience you need to convince. We’ll recommend the most sensible starting point.
Have a story worth researching?
Tell us what is happening inside your company and what you want the work to accomplish. We’ll tell you whether YTC is a good fit and, if it is, suggest the most useful starting project.
Prefer email? Send the company, your role, what is changing in the business, and what you want the work to help you achieve. We reply to every serious inquiry within 48 hours, usually faster.